Client

Kit-Kat

Problem

People often forget that a break isn’t just about the break itself, it also acts as a reset for the rest of your day.

Solution

Our Kit-Katerpillar reminds Aussies that they’re always better after a break.

media

OOH
TVC
Radio
Ambient
TVC

KitKat-erpillar TVC 30"

We open on a sluggish woman trying to get work done. But clearly she’s failing.

SFX: We hear the monotonous sounds of her typing on a keyboard

We zoom around to the top of her computer and notice a critter making its way across the screen.

SFX: We hear the sound of a mysterious wood wind flutes trill.

We cut back to the woman, now in shock after seeing what’s happened.

Woman: (Whispering) Ahhh! KitKaterpillar.

We see the critter disappear and pan down to reveal a KitKat that’s now on her desk.

We cut back to her to see her very surprised.

We zoom out as she takes a bite of the KitKat. As she does a cocoon starts to form around her. With every nibble it gets bigger.

We zoom out to see the entire cocoon has now formed around her.

We cut to the woman and see she’s now transformed.
‍V/O: You’re better after a break.
‍Woman: Thanks little dude.

Ad Break

SFX: We open what appears to be a cheesy insurance commercial...   

Woman: Douggies Doors! Slamming the door on high prices!   

SFX: (hes's cut off by the sound of sparkles and magic.)

KitKaterpillar: Kitkaterpillar is here. Sparkle. Sparkle. Sparkle. Sparkle. And this ad is gone forever and ever.   

SFX: We hear silence for 15 seconds    

Kitkaterpillar: Well that was nice..

Sparkle Sparkle. Because your always better after a break!

For a better break havea KitKat and Awayyyyy. Sparkle.